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This is an excerpt from Eric’s book “Building a Quality Custom Home.”

     Whenever I visit a show home or walk clients through one of our homes, I am always trying to figure what they mean when they say, “Now this is a quality home.” How did they figure that out in just a few short moments inside the house? They did not see what type of heating system, insulation system, footings or framing techniques that were used. What they did see were the hardwood floors, cabinet styles, molding and overall style of the home.

There are two types of quality in a house: quality of the craftsmanship and quality of the features or materials.

When a builder says he builds a quality home, he is usually referring to how well the sticks and bricks have been put together. He may use better quality studs, stronger concrete, the best framing carpenter in the area, a more extensive paint process, or a more efficient heating and cooling system. Most custom builders pride themselves on these techniques and features and will not compromise quality. Essentially the builder chooses this level of quality.

When a customer says, “This is a quality custom home,” they are typically referring to the finish features of a home. Big elaborate moldings have a perception of a better quality than smaller amounts of moldings.  If the house was done with one piece of crown molding, does that mean the builder is not a quality builder? Is the builder who used the large extensive crown moldings in all of the rooms better? Look at the craftsmanship of each product. Are the joints of the molding cut cleanly and squarely or sloppy? Are the mortar joints of the foundation sloppy?

In a custom home the customer decides what level of finishing features they want  based on budget and need. Most people would agree that hardwood floors have a better quality than carpet. They are more durable and last longer; however they cost considerably more. The builder usually doesn’t mind which product you choose as long as he can install it in a quality manner and get paid for the additional expenses.

In a custom home, most all the finishing items are the customer’s choice. When interviewing a builder, be sure to find out if the builder will build the house you want, not the house he wants you to build for his own vanity. Some builders are reluctant to build with certain products because they think it reflects poorly on their quality image. Maybe that is not the right builder for you.

In the past I have been asked to build with certain products that I had a bad experience with. It was my job to educate my home buyer that although this product will save them money, it is not very durable and most likely I would have to repair it or even replace it within a the warranty period. I had to insist that I couldn’t use the product because of its poor performance.

Choose a builder that has the best quality craftsmanship along with the best quality features you have chosen within your budget. Communicate what features you desire so he may design a homebuilding process that fits your expectation of what a custom home is and still make it fit the frameworks of his firm.

The bottom line:

Quality-built homes contain both excellent craftsmanship and features.

Played golf a couple of weeks ago with a couple of my builder friends that are still building and we commented on its been too long since we last played.  We all looked at each other and almost simultaneously said the same thing, “Man I’m Busy.”

http://www.foxbusiness.com/industries/2011/06/29/pending-home-sales-jump-in-may/?test=MM

I used the phrase “There is a whole lotta want right now,” last year in an interview for the Charlotte Observer.  I’ve been saying it ever since, but with no real results to measure the validity of that statement.

The news of real estate sales in the attached link to Fox News may be the first real sign I have seen that validates my statement.  I still think the mechanics of the banks and the economy will keep out numbers more flatlined for the foreseeable future.

Going back to the golfing story, we all felt like a decent turn for the better was surely around the corner.  I recently have sold five homes, another three, and the vendor salesman had seen bids rise nearly 45%.

Construction has always been the first tell tale sign of a recovery.  Not saying were there yet, but certainly good signs like this put a smile on our faces.

Thanks for reading,

Eric

Best in American Living Award Kitchen

You may have tried our website www.esjohnson.com, thank you for that, but the site is under construction and it will be back up shortly.

After a long winter staring at my rear stone terrace and grill cover its been nice the last month to get out there and really do some enjoyable grilling.  Here is an interesting article about Outdoor Living trends for 2011.

http://www.customhomeonline.com/industry-news.asp?sectionID=204&articleID=1520127

At every price range quality custom home builders are required to bring value ideas to even the most expensive products in the house.  Our customers look to us for these ideas.  Here are some….. Thanks for reading.

http://www.builderonline.com/products/five-high-end-products-and-their-low-cost-alternatives-part-ii.aspx

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